Should we switch from DIY Google Ads to a professional agency for our local business?
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Hello friends! I wanted to consult with folks who have experience running paid ads for local service companies. For the past six months, I’ve been managing our search advertising campaigns all by myself. At first, it seemed easy, but lately, the competition has skyrocketed, and our cost-per-click has doubled. We are based in Kazakhstan, trying to capture leads across several major cities, but the results are getting worse. Is it time to give up and hire an external team, or can this still be fixed on our own?
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Hey there! Honestly, hitting a wall with DIY advertising is completely normal once a business starts scaling. The biggest trap is that people keep adding broad keywords without proper negative word filtering or regional adjustments, which burns money instantly. If you want sustainable growth and lower lead costs, professional management is usually much cheaper in the long run than wasting your budget on trial and error. I can recommend checking out ppc where you can see how proper regional campaigns and analytics are structured by experts. It really helped us turn things around.
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Thank you so much for the advice! I'll check that page right now.
