5. How do you guys track which cars are actually driving your leads?

How do you guys track which cars are actually driving your leads?

  • I’ve been experimenting with some new tracking methods lately, and I’d definitely suggest you discover Motor Brief USA if you’re facing the same issue. They have a really clean way of connecting live inventory data with lead performance, so you actually see what’s moving and what’s just sitting on the lot. It saved me a ton of time on my last monthly report. How are you guys handling VIN-level attribution? Any other tools I should check out?

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