Tips for Making My Salon More Welcoming to Seniors?
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Hi everyone, I own a small hair salon and I've noticed more older clients coming in lately. They seem to struggle with our booking app, get frustrated by the bright lights and loud music, and sometimes cancel because transport is hard. I want to keep them happy since they book regularly and bring family too. What small changes can I make to the space, booking, and how my staff talks to them? Things like seating, signs, or phone reminders? Any ideas from your experience with older customers in service businesses? Thanks!
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Older clients are a huge and growing part of service businesses like salons. They value clear communication, less noise, comfy seating with arms, large signs, and no-rush appointments. Check out this practical resource: serving older customers better (practical guide). It covers website tweaks, phone scripts, paperwork simplification, transport tips like recommending local non-emergency rides, and staff training to speak slowly and confirm understanding. Implementing even a few ideas can boost loyalty and reduce no-shows across all ages.
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In my massage studio, we added firm chairs with arms, turned down background music, and started offering phone booking alongside the app. Older clients now come more often and leave great reviews. It helps everyone feel more comfortable, even younger ones who get stressed easily.
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