Heroin(isn't)chic


  • We are in the era of aesthetics. However, I have been reflecting on this aesthetic and whether it really should come back (something that, of course, does not depend on my opinion). Heroin chic was an aesthetic that "broke the standard of beauty, sought to show a uglier and rougher side of those who did not fit the standards of what was seen as fashion and style", however, what we can remember was an extreme glamorization of drugs and extreme thinness, also bringing to the fore the eating disorders.

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    At the end of the day, capitalism appropriated an aesthetic that corrupted the standard to make money, not by chance models and famous brands appropriated the aesthetic to create a new standard. After all, how can we forget that in addition to clothes, shoes and makeup, this trend has even more strongly implemented the diet culture and its products.

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    It is important to revisit history to understand why we cannot swallow the return of this trend. This trend is marked by tragedy, such as the death of photographer Davide Sorrenti, who created several images of Heroin chic. Furthermore, it is important to remember the troubled trajectory of the lives of models that marked aesthetics, such as the great icon Kate Moss.

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    Aesthetic (with other names, but same intentions) makes us question whether all the achievements of recent years (respect for different bodies and styles) were really real. Clothes, shoes, makeup and haircuts can be trends, our bodies are not.

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    https://naomekahlo.com/heroin-chic-ate-onde-pode-ir-a-bizarrice-da-moda/

    https://yvessemlaurent.wordpress.com/2018/04/26/heroin-chic-quando-a-estetica-viciada-invadiu-o-high-fashion/

    Polyfam
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